MASTERCLASSES
Full details on these masterclasses available on request.
We’re also very happy to create bespoke programmes for you and your teams.
Email – hello@truehumanadvantage.com
CHARM SCHOOL
The Charm School Masterclass is a fun and fabulous way to work on these vital communication skills that many of us neglect or find challenging. It’s especially powerful for those who find Real Life Engagement far trickier than in the digital or remote worlds.
Warmth, humour and enjoyable chit-chat used to be seen as unwanted distractions from the real business of business. Now they’re fundamental must-have True Human Advantages for any individual, team or organisation. They bring likeability, authority and connection to every conversation.
Humour. It’s not about telling jokes or being endlessly hilarious like a stand-up. A real sense of humour is much more about being amused than being more amusing yourself.
Conversation and chat. Using our very own Footholds and Handholds Strategy, we’ll show you how to meet, greet and connect with people in a way that’s likeable, unforced and enjoyable.
Charm. A much-maligned word, which we rescue and help you own your way. We look at intentional listening, the power of noticing and how to be the warm, generous, popular soul in the world we call the Mayor of Positano.
STORY SCHOOL
We all know that stories work, and love how they build rapport with clients and trust between colleagues. Join this masterclass to get confidence to tell your tales with style and originality.
Here are the techniques that transform you into a master storyteller. You’ll learn classic story structures and understand how to create dramatic tension and humour. You’ll write tales that make you stand out in a world of dull presentations. And you’ll get your messages across with impact.
We’ll look at humorous, self=deprecating storytelling and how a well-chosen anecdote about a past screw-up, makes you sound far more likeable and authoritative than boastful tales of a dozen triumphs.
Becoming a storyteller: in a world where we’re bombarded with messages, learn how your credibility, empathy and storytelling skills can make you stand out. We delve into the psychology of neural coupling and look at persona and character. Yours. And others in your story.
Language and choice: successful companies speak in a tone of voice that’s both consistent and tailored. We encourage you to play with the axes of formal/informal, serious/funny and matter of fact/charismatic to get away from stale bizspeak. .
Story structure: we want you to leave the masterclass with a quiver of stories ready to fire. We’ll work with you to produce different types of micro story that open up connection and conversation with colleagues and clients alike in a way that makes each and every one entertaining, credible and intriguing.
WRITING SCHOOL
AI brings challenges and opportunities. On one hand, you can create a proposal document that used to take three long days in an hour. On the other, you can create a proposal document that used to take three long days in an hour. Is it too rushed, is it too generic, is it too superficial. Is it just plain wrong?
Being a writer of influence will make you and your firm stand out. Writing with verve and personality can be a genuine True Human Advantage at a time when everyone else is sending out AI boilerplate.
Influence: we’ll show you how great persuaders use words to influence their readers’ thoughts, feelings and actions. How do talk with purpost that makes you stand out in a world that’s been flooded with AI beige?
Style and Readability: AI makes that difficult first draft easier, but don’t mistake its speed for readability and connection. People want to feel the presence of another human behind the words you’re asking them to read.
AI as your Writing Assistant: AI can be the best intern you never ever had when it comes to research, document reviews, summaries and idea generation. But AI needs to be supervised and trained by you to get the results you need.